Job title: Senior Media Manager

Job salary: £57,000 - £62,000 per annum

Job location: London, SE1 (hybrid working, 2 days per week in the office)

Deadline: 14th June 2024

Purpose of the job

As Senior Media Manager, you will lead the media output on various paid media campaigns central to achieving organisational goals. As a paid media specialist, you will primarily report to the Head of Media but will also have the opportunity to support the Head of Brand & Campaigns and the Head of Campaigns & Digital on specific projects. You will also work closely with the other members of the Marketing, Comms, and Operations teams.

You will play a central role in the planning, development and management of our nationwide, multi-audience, multi-message and multi-channel consumer campaigns. The audience we have to reach is large and fragmented, and therefore would not be convinced by a single smart meter benefit. Your expertise will ensure our complex campaigns are developed and optimised to deliver the best possible results.

You will be a central stakeholder in the day-to-day relationship with our media and creative agency partners and continually strive to deliver ever more innovative and effective campaign solutions to engage our audiences.

This role would be ideally suited to candidates with deep cross-channel paid media knowledge with mid-level experience in the creative development process.

Key tasks and responsibilities

• Lead the development and implementation of key paid media campaigns, including large-scale paid media partnerships. Work with media agency partners to deliver quality cross-channel media plans which deliver strong ROI against agreed targets and budgets
• Conduct the evaluation process of paid media campaigns utilising tools and insights from key suppliers (e.g. media audit, econometric modelling) and ensure learnings are applied to future activity and shared across marketing functions
• Support the Head of Media and the wider brand and digital functions in the planning and delivery of campaign activity and input into the strategic development of our annual paid media planning process
• Work closely with the Insight team to evolve our audience segmentation, utilise consumer research in our media planning and create a roadmap of media testing to ensure our paid media activity from brief to plan delivery to measurement is effective and insightful
• Provide in-house media expertise in writing high-quality media briefs, assessing plan responses, evaluating activity and leading day-to-day supplier management of our media agency so they provide the best in industry service to SEGB
• Be an engaging and inspiring coach to wider marketing team on complexity and excitement of the media landscape.
• Line-manage the Media Marketing Executive and oversee the professional development in media planning and buying of junior members of SEGB
• Work with the Industry Relations managers to provide energy suppliers and stakeholders with regular updates on our media plans and activity and act as an ambassador for our work
• Keep abreast of media industry developments and changes, identifying new opportunities for Smart Energy GB where relevant
• Take a leading role in preparing Senior Leadership Team / external stakeholder materials to communicate paid media activity at a senior level and provide relevant subject matter expertise
• Support the Head of Media in the development of systems and processes to ensure the smooth running of the team, agency relationships, internal relationships and the delivery of campaigns

Skills, experience and competencies

Essential

• Experience working for a leading integrated media agency and/or a leading UK advertising marketing team – ideally within a paid media function
• Experience with developing major, multi-channel, consumer-facing communications campaigns
• Comfortable managing agency partners to deliver work that balances communication needs with great creative ideas
• Ability to write clear agency briefs, evaluate media agency channel proposals, and manage a significant media budget, providing a live and accurate view of this budget to the senior management team and Finance
• Experience in utilising customer segmentation in developing comprehensive consumer-focused media channel plans
• Experience/understanding of media planning, buying and evaluating, ideally including all, or the majority of: TV, BVOD, Newsbrands, Radio, Social, OOH, Digital Display/Video, partnerships and data-led content
• Strong IT skills, including the creation and management of spreadsheets and presentations
• Excellent communication skills with the ability to write and present succinctly, eloquently and creatively
• Appreciation of the objectives and activities of Smart Energy GB and the challenges that Great Britain faces in ambition to reach net zero
• Appreciation for the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work and how we communicate
• Excellent at building and managing senior relationships and confident in leading projects to time and budget

Desirable

• Test and learn mindset showing the proactive approach to new media opportunities and embracing different approaches to assess both short and long-term KPIs
• Understanding of a spectrum of tools and tech stacks including data clean rooms
• Strong understanding of marketing/behaviour change best practices and the key considerations, inputs and processes required to deliver an effective campaign

Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).

It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.

We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

We have established a robust framework of initiatives dedicated to fostering fairness, representation, and a sense of belonging in our workplace.

We actively welcome applications from underrepresented groups, particularly focusing our recruitment efforts on ethnic minorities, individuals from lower socioeconomic backgrounds, those with disabilities, and diverse gender identities.

We’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA, and IPA’s initiative. As an All In Champion, we place an emphasis on improving the experience and representation of Black, disabled, working-class, women, Asian, and older talent.

We want to make our recruitment practices as inclusive and fair as possible, and as part of that, we have joined the Disability Confident Scheme. We actively advocate for individuals with disabilities ensuring they not only receive support but also have guaranteed interview opportunities if they meet minimum job requirements.

We want our team to reflect the diversity of the wider population. This includes the representation of people from ethnic minorities and lower socio-economic backgrounds. We apply the Rooney Rule to achieve this. Subject to consent, we ensure that at least one candidate from both ethnic minority and lower socio-economic backgrounds, who meet the essential selection criteria for the role, are shortlisted for an interview.

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

• Competitive pension scheme
• 25 days annual leave (plus bank holidays)
• Gym memberships
• Private medical insurance
• Annual health check
• Annual eye test
• Season ticket loan
• 5 annual volunteer days
• £1,000 (net) work anniversary gift
• Local discounts with Better Bankside Buzz Offers
• Option to buy additional annual leave
• Option to take out a personal loan
• Cycle to work scheme
• Free standard breakfast and healthy snacks provided in the office
• An in-house wellbeing programme, Thrive

Thrive

We prioritise creating a supportive workplace. We offer a comprehensive wellbeing program under Thrive, including fitness classes, awareness sessions, guest speakers on specific topics and 1:1 support sessions with a counselling psychologist. Through our employee assistance program, we offer confidential access to financial, medical, and mental health advice for both employees and their families. Our London office includes the 'Thrive Room', a private space for decompressing, meditation, prayer, or for new mothers needing to express milk.