Job title: Senior Insight Manager

Job salary: £62,000 - £66,000 per annum

Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)

Deadline: 8th November, 2024

Purpose of the job

Insight & Analytics is a central team within Smart Energy GB. Our task is to help ensure Smart Energy GB’s long-term strategy is planned and grounded in the best possible understanding of our target audiences, consumer behaviour and cutting-edge marketing science.

Members of the team have broad exposure to all of Smart Energy GB’s marketing, communications and policy work. We’re an in-house team, so as well as producing work ourselves we work closely and collaborate with a number of external research and analytics agencies, as well as our retained advertising and media agencies.

In this role you will help to ensure that all our company activity is based on fundamental insight into our target audiences and organisational focuses. You will evaluate outcomes from activity and provide internal colleagues with a full and nuanced understanding of how the activity performed and why. You will conduct the design and management of a comprehensive programme of primary research, support our internal teams to utilise our work in their plans, set appropriate targets for campaign activities, and be involved in liaison with external stakeholders. You will provide coaching and support to junior team members and internal stakeholders. You will play an instrumental role in showcasing our insight expertise to the business and shaping recommendations to inform decision making.

Key tasks and responsibilities

• Lead on writing research briefs and ensuring that the design commissioned is appropriate to meet objectives, budgets and timescales. These would include research activities across broad consumer groups, microbusinesses, smart meter owner research, harder to reach consumer audiences and third party data sources
  
  
• Liaise with internal and external stakeholders to deliver insight across different workstreams
  
  
• Lead on liaising with internal teams on their plans to help to ensure team planning effectively reflects wider organisational plans, and support internal teams to utilise research findings in an effective and efficient manner via clear communication
  
  
• Lead on designing and delivering research projects conducted in-house with support from junior team members, and secondary analysis projects that re-utilise existing research and data to provide strategic insight on complex issues
  
  
• Oversee the scope and delivery of internal or agency led analytics workstreams, such as econometrics and regional targeting data, to deliver key evaluation and planning insight
  
  
• Support internal teams in briefing campaign activity, design evaluation plans for activity based on existing or proposed research vehicles, and lead in the setting of KPIs / success criteria for activity
  
  
• Lead on financial planning, scheduling and design of selected research strands for sign-off by the Head of Insight & Analytics
  
  
• Oversee liaison with research agencies, and provide support to junior team members so that they can effectively manage primary research projects
  
  
• Perform final reviews on research findings to be published externally, such as those being published to media or external stakeholders
  
  
• Provide line management to executives in the team
  
  
• Manage requests for research and insight from across the business and work with the Head of Insight & Analytics to ensure effective utility and positive impact of the work of the Insight team

Skills, experience and competencies

Essential

• Experience of working in a relevant marketing research or insight role, with a genuine passion for working in a creative and busy marketing environment
  
  
• Extensive experience and knowledge of a range of primary research methodologies, including end to end project management of primary research studies (both qualitative or quantitative), ensuring that project designs are appropriate for the business objectives at hand
  
  
• Experience of analysing and generating insight from both qualitative and quantitative data sources, using a variety of primary research methods along the customer journey
  
  
• Confident and experienced at distilling and interpreting research findings from multiple sources into clear and actionable stories, with a demonstrable consideration of varying stakeholder needs and implications for strategic priorities
  
  
• Creative and innovative in your approach to insight, able to think laterally and contribute effectively to designing compelling insight systems
  
  
• Strong organisational skills, ability to manage other team members and multiple projects concurrently in order to meet internal timelines to budget
  
  
• Confident in building and managing relationships with internal and external stakeholders, including clear communication of information and data
  
  
• Up to date with the latest trends in research, with an appreciation as to if and how these techniques may be relevant to Smart Energy GB
  
  
• Experience in line management and coaching of more junior team members
  
  
• Strong IT skills, including Microsoft Office (PowerPoint / Excel / Word)
  
  
• Excellent communication skills (verbal/writing)

Desirable

• Solid experience of advertising research, and applying outputs from econometrics and other data analytics approaches
• Understanding and experience of behaviour change theory and research
  
  
• Experience of differing research audiences such as hard to reach consumers, and stakeholders
  
  
• Appreciation of the objectives and activities of Smart Energy GB
  
  
• Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).

It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.

We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.

We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socio-economic background, disability and gender as the key areas we would like to focus our recruitment efforts in.

What do we do at Smart Energy GB to promote diversity and inclusion?

Every person who applies for a role at Smart Energy GB is asked to complete a diversity questionnaire and they are asked whether or not they consent to their diversity data being taken into consideration at the shortlisting stage.

Disability Confident Scheme

We have the Disability Confident Leader status and we are committed to making our recruitment practices as inclusive and fair as possible for all applicants. Disability Confident is a government scheme designed to help us make the most of the talents of those with disabilities and/or health conditions in the workplace.

All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.

We consider our commitment to the Disability Confident scheme in many aspects of our work life, including our offices. We moved to a new London office in September 2021, and having an accessible layout was a high priority in this search.

All In Champions

We’re committed to creating a workplace where everyone feels like they belong. That’s why we’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA and IPA’s initiative. To achieve this, we provided evidence that we have adopted the first six actions from the All In Action Plan – improving the experience and representation of:

• Black talent
• Disabled talent
• Working-class talent
• Women
• Asian talent
• Older talent

You can read more about how to become an All In Champion and what it means here.

Rooney Rule

We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population. This includes the representation of people from ethnic minorities and lower socio-economic backgrounds. We apply the Rooney Rule to achieve this.

Subject to consent, out of the candidates who meet the essential selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, at least one will be shortlisted for the next stage in the recruitment process, which is usually an interview.