Job title: Media Marketing Executive

Job salary: £32,000 - £36,000 per annum

Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)

Deadline: 24th January, 2025

Purpose of the job

As the Media Executive in the team, you will be integral in the day-to-day running of various media campaigns, all of which are central to achieving our organisational goals. Reporting to the Senior Media Manager, you will work closely with the Head of Media, our Campaigns and Digital team, and our Brand and Campaigns team on specific projects.

You will support the planning, developing and managing of our nationwide, multi-audience, multi-message and multi-channel consumer campaigns. The audience we have to reach is large and fragmented, and therefore would not be convinced by a single smart meter benefit. You will work closely with our Media agency to develop and optimise our complex campaigns to deliver the best possible results.

This role would be ideally suited to candidates with a keen interest in media who are highly organised and motivated to learn.

Key tasks and responsibilities

• Support, and in some instances lead, on the development of multi-channel campaigns
  
  
• Work collaboratively with our media agency, ensuring that they are properly briefed and that consolidated and clear feedback is given in a timely manner. This will also involve ensuring that contact reports are accurate and comprehensive
  
  
• Use insight to generate creative and strategic recommendations to help inform the development of current and future projects
  
  
• Draft high-quality media briefs as required
  
  
• Work with the PR team to brief and plan effective media partnerships
  
  
• Assist the Media team in planning/monitoring and administration of the media budget. Including, managing all media bookings, maintaining live laydowns and finance trackers, and managing relevant information up to Heads of Departments and the Directorate
  
  
• Help with the maintenance of the overall media schedule and the delivery of specific media plans
  
  
• Develop and manage project plans to ensure timely delivery of requirements
  
  
• Project coordination with agencies and team members to ensure projects run smoothly, for example: booking in meetings, circulating presentation decks etc
  
  
• Working as a team with other members of the Smart Energy GB team to ensure alignment and integration of campaigns
  
  
• Work with the Industry Relations managers to provide energy suppliers and stakeholders with regular updates on our media plans and activity and act as an ambassador for our work

• Keep abreast of media industry developments and changes, identifying new opportunities for Smart Energy GB where relevant

Skills, experience and competencies

Essential

• 2+ years of relevant experience
  
  
• Previous involvement in major communication campaigns at a media agency, or an in-house marketing team, with an understanding of the media planning process
  
  
• Ability to compile clear and compelling briefs, and have experience in briefing and managing external agencies
  
  
• Analytical, with a strong appreciation of what makes a solid media response, and the ability to effectively assess a proposal against the issued brief
• Proactive, able to work both autonomously, and also as part of a team
  
  
• Detail-orientated, organised, and able to juggle a variety of projects in a fast-paced environment against tight deadlines
  
  
• Excellent communication and presentation skills (verbal/written)
  
  
• Appreciation of the objectives and activities of Smart Energy GB
  
  
• Appreciation for the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

Desirable

• Skilled in stakeholder management
  
  
• Experience in managing projects from concept through to completion
  
  
• Experience in managing finance processes either via an agency or an in-house marketing team
  
  
• Understanding of the media planning process

Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).

It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.

We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

We have established a robust framework of initiatives dedicated to fostering fairness, representation, and a sense of belonging in our workplace.

We actively welcome applications from underrepresented groups, particularly focusing our recruitment efforts on ethnic minorities, individuals from lower socioeconomic backgrounds, those with disabilities, and diverse gender identities.

We’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA, and IPA’s initiative. As an All In Champion, we place an emphasis on improving the experience and representation of Black, disabled, working-class, women, Asian, and older talent.

We want to make our recruitment practices as inclusive and fair as possible, and as part of that, we have joined the Disability Confident Scheme. We actively advocate for individuals with disabilities ensuring they not only receive support but also have guaranteed interview opportunities if they meet minimum job requirements.

We want our team to reflect the diversity of the wider population. This includes the representation of people from ethnic minorities and lower socio-economic backgrounds. We apply the Rooney Rule to achieve this. Subject to consent, we ensure that at least one candidate from both ethnic minority and lower socio-economic backgrounds, who meet the essential selection criteria for the role, are shortlisted for an interview.

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

• Competitive pension scheme
• 25 days annual leave (plus bank holidays)
• Gym memberships
• Private medical insurance
• Annual health check
• Annual eye test
• Season ticket loan
• 5 annual volunteer days
• £1,000 (net) work anniversary gift
• Local discounts with Better Bankside Buzz Offers
• Option to buy additional annual leave
• Option to take out a personal loan
• Cycle to work scheme
• Free standard breakfast and healthy snacks provided in the office
• An in-house wellbeing programme, Thrive

Thrive

We prioritise creating a supportive workplace. We offer a comprehensive wellbeing program under Thrive, including fitness classes, awareness sessions, guest speakers on specific topics and 1:1 support sessions with a counselling psychologist. Through our employee assistance program, we offer confidential access to financial, medical, and mental health advice for both employees and their families. Our London office includes the 'Thrive Room', a private space for decompressing, meditation, prayer, or for new mothers needing to express milk.