Job title: Interim Senior Brand & Campaigns Manager (approx. 12-month maternity cover)

Job salary: £65,000 - £75,000 per annum

Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)

Deadline: 11th April 2025

Purpose of the job

Key tasks and responsibilities

Skills, experience and competencies

Essential

• Solid experience of working as part of an in-house marketing/brand and/or agency team, managing marketing activity and the relationship with external agencies/suppliers.

• A strategic and creative thinker, skilled in the end-to-end development of major, multi-channel, consumer and business facing communications campaigns.

• Experience in the development of marketing strategies in line with business objectives, based on audience and market insight, and in supporting senior leadership with development of plans/proposals.

• Highly collaborative with the ability to confidently build and manage senior relationships effectively, owning and leading projects at a senior level.

• Effective in managing agencies to deliver work that balances communication needs with great creative ideas, with the ability to guide agencies to the best results.

• A confident communicator with the ability to write and present succinctly, eloquently and creatively.

• Skilled in distilling/analysing information and data to plan, assess and evaluate marketing activity and performance, and in making recommendations on this basis.

• An accomplished people manager with the ability to support high performance.

• Highly organised, agile and able to work at pace, prioritising effectively and managing projects independently to deadlines/within budget. 

• Strong IT skills, including the creation and management of spreadsheets and presentations.

• Appreciation for the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work.

Desirable

• Experience of delivering large scale consumer behaviour change campaigns and knowledge of the key considerations, inputs and processes required to deliver an effective campaign.

• Experience of agency procurement and commercial negotiation.

• Understanding and experience of brand development and management.

• Appreciation of the objectives and activities of Smart Energy GB and the challenges that Great Britain faces in the ambition to reach net zero.

Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).

It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.

We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.

We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socio-economic background, disability and gender as the key areas we would like to focus our recruitment efforts in.

What do we do at Smart Energy GB to promote diversity and inclusion?

Every person who applies for a role at Smart Energy GB is asked to complete a diversity questionnaire and they are asked whether or not they consent to their diversity data being taken into consideration at the shortlisting stage.

Disability Confident Scheme

We have the Disability Confident Leader status and we are committed to making our recruitment practices as inclusive and fair as possible for all applicants. Disability Confident is a government scheme designed to help us make the most of the talents of those with disabilities and/or health conditions in the workplace.

All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.

We consider our commitment to the Disability Confident scheme in many aspects of our work life, including our offices. We moved to a new London office in September 2021, and having an accessible layout was a high priority in this search.

All In Champions

We’re committed to creating a workplace where everyone feels like they belong. That’s why we’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA and IPA’s initiative. To achieve this, we provided evidence that we have adopted the first six actions from the All In Action Plan – improving the experience and representation of:

• Black talent
• Disabled talent
• Working-class talent
• Women
• Asian talent
• Older talent

You can read more about how to become an All In Champion and what it means here.

Rooney Rule

We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population. This includes the representation of people from ethnic minorities and lower socio-economic backgrounds. We apply the Rooney Rule to achieve this.

Subject to consent, out of the candidates who meet the essential selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, at least one will be shortlisted for the next stage in the recruitment process, which is usually an interview.