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Page last updated icon Page last updated on 15th October 2024

Interim Senior Brand & Campaigns Manager

The role

Job title: Interim Senior Brand & Campaigns Manager

Job salary: £60,000 - £70,000 per annum

Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)

Deadline: TBC

Purpose of the job

As Senior Brand and Campaigns Manager (one of two senior manager roles in the Brand and Campaigns team) you will lead a small team of Managers / Executives, reporting to the Head of Brand and Campaigns and working closely with the other members of the Marketing, Comms, Insight and Corporate Affairs teams.

You will play a central role in the strategic planning, development and management of nationwide, multi-audience, multi-message and multi-channel campaigns targeting both consumers and businesses. Your expertise will ensure our complex campaigns are developed and optimised to reach an increasingly fragmented audience and deliver the best possible results. You will work with our creative and media agency partners to develop and deliver ever more innovative and impactful strategies and campaigns that help drive the smart meter rollout.

Key tasks and responsibilities

  • Lead the strategic development and delivery of integrated campaigns, informed by audience insight, that help meet Smart Energy GB’s objectives. This includes identifying, developing and testing new messages and propositions that have potential to shift audience attitudes and behaviour.

  • Act as primary SEGB day-to-day contact for creative agency partners, directing creative development and ensuring production of high-quality TTL campaign assets (including AV, radio, print, social and digital) in line with paid media plans. Support campaign managers with the preparation of briefs and provision of feedback on agencies’ strategies, plans and work.

  • Support the Head of Brand and Campaigns and the Marketing SLT with the strategic development of annual marketing plans, including the creation of agency briefs and shaping agency responses and plans. Ensure that the Brand and Campaigns team’s output ladders up to supporting organisational and departmental objectives.

  • Take a leading role in preparing SLT and providing stakeholder materials to communicate campaign activity at a wider, senior level - providing relevant subject matter expertise e.g. policy / substantiation / product detail as necessary.

  • Support Campaign Managers with the review of media strategies, targeting and plans, working with the Senior Media Manager and Head of Media, as well as our media agency partners, to ensure they are in line with overall strategy, campaign objectives and audience insight.

  • Ensure effective monitoring and evaluation of campaign performance against KPIs, including optimisation of media and creative assets over time, and that learnings are collected, applied and shared.

  • Provide counsel, oversight and guidance to team members to ensure the development of on-brand assets, ensuring effective and compliant use of the Einstein creative vehicle.

  • Ensure the development, maintenance and effective communication of SEGB’s brand guidelines, driving consistent application of our brand and campaign assets across all owned, earned and paid channels.

  • Represent the team at key internal and external meetings, deputising for Head of Brand and Campaigns where necessary.

  • Support the Heads of department in the development and maintenance of systems and processes to ensure the smooth running of campaigns, internal and agency relationships.

  • Work with the Head of Brand and Campaigns to forecast the budget on a monthly basis and feed into annual budget planning.

  • Drive effective budget management within the team and vfm through all commercial negotiations and production processes, ensuring compliant procurement processes in line with SEGB’s finance protocols.

  • Develop Managers and Executives in their roles, supporting high performance and progression.

  • Keep abreast of marketing industry developments and innovations, identifying learnings and opportunities for Smart Energy GB where relevant.

Skills, experience and competencies

  • Solid experience of working as part of an in-house marketing team, managing marketing strategy and the relationship with external communications agencies

  • A strategic and creative thinker, skilled in the end-to-end development of major, multi-channel, consumer and business facing communications campaigns

  • Experience in the development of marketing strategies in support of business objectives, based on audience and market insight

  • Commercial experience, with the ability to appraise the value of all activity and associated budget

  • Effective and confident in managing agencies to deliver work that balances communication needs with great creative ideas, with the ability to write clear agency briefs and guide agencies to the best results

  • Skilled in employing different research techniques to assess and evaluate marketing and creative performance and in applying learnings

  • Strong understanding of marketing best practice, with experience of delivering largescale behaviour change campaigns and knowledge of the key considerations, inputs and processes required to deliver an effective campaign


  • Highly collaborative with the ability to build and manage senior relationships effectively; confident owning and leading projects

  • An accomplished people manager with the ability to support high performance from teams

  • Excellent communications skills with the ability to write and present succinctly, eloquently and creatively

  • Highly organised and be able to manage projects independently in order to meet tight deadlines/budgets

  • Strong IT skills, including the creation and management of spreadsheets and presentations

  • Appreciation of the objectives and activities of Smart Energy GB and the challenges that Great Britain faces in the ambition to reach net zero

  • Appreciation for the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

About us

Our Challenge

Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).

It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.

We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

Diversity

Diversity

Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.

We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socio-economic background, disability and gender as the key areas we would like to focus our recruitment efforts in.

What do we do at Smart Energy GB to promote diversity and inclusion?

Every person who applies for a role at Smart Energy GB is asked to complete a diversity questionnaire and they are asked whether or not they consent to their diversity data being taken into consideration at the shortlisting stage.

Disability Confident Scheme

We have the Disability Confident Leader status and we are committed to making our recruitment practices as inclusive and fair as possible for all applicants. Disability Confident is a government scheme designed to help us make the most of the talents of those with disabilities and/or health conditions in the workplace.

All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.

We consider our commitment to the Disability Confident scheme in many aspects of our work life, including our offices. We moved to a new London office in September 2021, and having an accessible layout was a high priority in this search.

All In Champions

We’re committed to creating a workplace where everyone feels like they belong. That’s why we’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA and IPA’s initiative. To achieve this, we provided evidence that we have adopted the first six actions from the All In Action Plan – improving the experience and representation of:

  • Black talent
  • Disabled talent
  • Working-class talent
  • Women
  • Asian talent
  • Older talent

You can read more about how to become an All In Champion and what it means here.

Rooney Rule

We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population. This includes the representation of people from ethnic minorities and lower socio-economic backgrounds. We apply the Rooney Rule to achieve this.

Subject to consent, out of the candidates who meet the essential selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, at least one will be shortlisted for the next stage in the recruitment process, which is usually an interview.

Benefits

Benefits

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

  • Competitive pension scheme

  • 25 days annual leave (plus bank holidays)

  • Gym memberships

  • Private medical insurance

  • Bi-annual health check

  • Annual eye test

  • Season ticket loan

  • 5 annual volunteer days

  • £1,000 (net) work anniversary gift

  • Local discounts with Better Bankside Buzz Offers

  • Option to buy additional annual leave

  • Option to take out a personal loan

  • Cycle to work scheme

  • Free standard breakfast and healthy snacks provided in the office

  • An in-house wellbeing programme, Thrive

Thrive

We take our role as an employer seriously and work hard to create a great place for people to work. But we also have an opportunity to support our employees outside work. In order to do so, we’ve rolled out Thrive; a programme to help our people live healthier, feel better and deal with life’s curveballs.

Through our employee assistance programme we’re all able to, anonymously and confidentially, access financial, medical and mental health advice if we would ever need it. We’ve even extended this offer to our employees’ immediate families. Throughout the year we also invite various experts, such as mental health and wellbeing coaches to help us live life a little smarter.

Alongside this, we also have the ‘Thrive Room’ in our London office, which is used as a private and comfortable space. It can be used for people to take time out, meditate, pray, or for new mums returning to work who may be breastfeeding and need to express milk.

 

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