Job title: Insight Executive

Job salary: £34,000 - £36,000 per annum

Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)

Deadline: 28th June 2024

Purpose of the job

Insight & Analytics is a central team within Smart Energy GB. Our task is to help ensure Smart Energy GB’s long-term strategy is planned and grounded in the best possible understanding of our target audiences, consumer behaviour and cutting-edge marketing science.

Our work is as diverse as the activity we cover - members of the team have broad exposure to all of Smart Energy GB’s marketing, communications and policy work. We’re an in-house team, so as well as producing work ourselves we work closely and collaborate with several external research and analytics agencies, as well as our retained advertising and media agencies.

In this role, you will work closely with Insight Managers to deliver our consumer insight workstreams. You will be working across the entire project cycle with responsibilities that include briefing new research projects, project managing new and existing studies, conducting data investigations, and reporting findings of research projects to stakeholders. This will involve working across various quantitative and qualitative research projects, using primary and secondary data sources to provide actionable insights.

Key tasks and responsibilities

• Responsible for day-to-day project management and delivery of designated research workstreams, supporting Insight Managers in the areas of research design, analysis and stakeholder management
• Responsible for delivery of internally-produced research projects, including questionnaire design, fieldwork management, data structuring, analysis and report writing, with support from Insight Managers
• Conduct day-to-day liaison with research agencies across our wider research programme
• Work with the rest of the Insight team to ensure that all research, insight, and data findings are communicated in a clear, concise, and articulate way
• Support Insight Managers to help our internal teams utilise research findings to shape their actions in an effective and efficient manner
• Demonstrate effective communication and collaboration skills with key stakeholders, supporting managers in providing strategic recommendations for the wider organisation
• Work with the communications team to support the publishing of research findings to media, and external stakeholder audiences where appropriate
• Involvement in analysis projects utilising the full range of our commissioned research, secondary data sources and third-party generated insight to provide strategic insight
• Undertake reviews of third-party generated insight and ensure that relevant findings are incorporated as appropriate, with oversight from Insight Managers
• Liaise with internal teams to ensure that Insight & Analytics team research plans are set up appropriately and reflect broader organisational aims
• Proactively identify efficient ways of working as a team, as well as any pressure points, working with managers to improve processes within workstreams
• Exercise excellent quality control to ensure consistent and accurate output is delivered from the Insight team

Skills, experience and competencies

Essential

• A genuine passion for working in a creative and busy marketing environment with experience working in a relevant marketing research or insight role
• Solid experience and knowledge of a range of primary research methodologies (quantitative and qualitative)
• Experience of project managing a complex and diverse programme of research, covering multiple activities and incorporating multiple data streams
• Confident in distilling and interpreting research findings from multiple sources into clear and actionable stories for internal teams
• Strong organisation skills and ability to manage projects to meet internal timelines
• Excellent project management skills, with an ability to deliver projects to a high standard end-to-end
• Strong IT skills, including the creation and management of spreadsheets and PowerPoints
• Excellent communication and collaboration skills (verbal/writing)
• Understanding and experience of using crosstabulation and other data analysis software (e.g., Q)

Desirable

• Preferably some research agency and advertising research experience
• Experience in working with secondary data sources
• Appreciation of the objectives and activities of Smart Energy GB
• Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).

It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.

We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

We have established a robust framework of initiatives dedicated to fostering fairness, representation, and a sense of belonging in our workplace.

We actively welcome applications from underrepresented groups, particularly focusing our recruitment efforts on ethnic minorities, individuals from lower socioeconomic backgrounds, those with disabilities, and diverse gender identities.

We’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA, and IPA’s initiative. As an All In Champion, we place an emphasis on improving the experience and representation of Black, disabled, working-class, women, Asian, and older talent.

We want to make our recruitment practices as inclusive and fair as possible, and as part of that, we have joined the Disability Confident Scheme. We actively advocate for individuals with disabilities ensuring they not only receive support but also have guaranteed interview opportunities if they meet minimum job requirements.

We want our team to reflect the diversity of the wider population. This includes the representation of people from ethnic minorities and lower socio-economic backgrounds. We apply the Rooney Rule to achieve this. Subject to consent, we ensure that at least one candidate from both ethnic minority and lower socio-economic backgrounds, who meet the essential selection criteria for the role, are shortlisted for an interview.

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

• Competitive pension scheme
• 25 days annual leave (plus bank holidays)
• Gym memberships
• Private medical insurance
• Annual health check
• Annual eye test
• Season ticket loan
• 5 annual volunteer days
• £1,000 (net) work anniversary gift
• Local discounts with Better Bankside Buzz Offers
• Option to buy additional annual leave
• Option to take out a personal loan
• Cycle to work scheme
• Free standard breakfast and healthy snacks provided in the office
• An in-house wellbeing programme, Thrive

Thrive

We prioritise creating a supportive workplace. We offer a comprehensive wellbeing program under Thrive, including fitness classes, awareness sessions, guest speakers on specific topics and 1:1 support sessions with a counselling psychologist. Through our employee assistance program, we offer confidential access to financial, medical, and mental health advice for both employees and their families. Our London office includes the 'Thrive Room', a private space for decompressing, meditation, prayer, or for new mothers needing to express milk.