Campaigns & Digital Manager

The role

Job title: Campaigns & Digital Manager

Job salary: £46,000 - £50,000 per annum

Job location: London, SE1 (hybrid working, 2 days per week in the office)

Deadline: 24th January, 2025

Purpose of the job

As Campaigns and Digital Manager, you will manage Smart Energy GB’s digital channels to engage and inform the British public about smart meters on the platforms they visit daily.

Your remit will span the entire organisation, acting as the digital content and media expert when working with the PR, partnerships and brand teams. As our in-house digital expert, you will work with the Senior Campaigns & Digital Manager to optimise performance and manage the end-to-end process of digital campaigns, working alongside the media team and agency partners.

You will help oversee our community management and community management partner agency alongside our Senior Social Media Executive, ensuring questions and conversations are monitored and responded to with pace and accuracy.

You’ll be detail-orientated, with strong interpersonal skills, you will approach work with a can-do attitude which helps the team to deliver exceptional work – sometimes under pressure but having great fun in the process. You’ll bring a passion for digital that keeps you on top of trends and thinking of ways we can leverage them.

Key tasks and responsibilities

Support the Senior Campaigns & Digital Manager and Senior Media Manager in developing our digital media strategy including reviewing our targeting strategies across social media and programmatic placements

Support the Senior Campaigns & Digital Manager and Senior Media Manager in developing our digital media strategy including reviewing our targeting strategies across social media and programmatic placements
Line manage our Senior Executive. Overseeing their development and growth within the business. Looking to grow their understanding of digital media and best practices for successful behavioural change campaigns
Be accountable for ensuring our digital media strategy comes to life online, working closely with our media agency to ensure our digital media campaigns are rolled out appropriately
Contribute an expert view to the development of digital campaigns, inputting your knowledge of what works best for our audience, and bringing relevant industry insights to make our campaign plan the best it can be
Work with the Senior Campaigns & Digital Manager to optimise ongoing campaigns, analyse performance and present reporting internally to ensure we are maximising effectiveness across our campaign remit, and always pushing to meet and exceed KPIs
Assist with the creative development of campaigns, particularly bringing insights from across audiences and digital strategy to inform our creative agency briefs. Managing the end-to-end process of creative production, from briefing to production sign-off
Be the go-to digital expert for all PR digital campaigns. Managing the internal relationship by, reporting on performance, advising on targeting and being the relationship owner with our media agency for PR
Help other teams within the organisation with digital campaign development across media buying and creative development, on an ad hoc basis and represent digital within existing cross-functional working groups

Skills, experience and competencies

Essential

In-depth experience managing and growing a variety of digital channels with a passion for leading digital cross-channel approaches and ensuring consistency in the execution of digital campaigns.

Experience deploying and evaluating paid advertising in digital channels, and an understanding of digital media metrics and tools for measurement.

An expert in digital media with a robust understanding of its capacity for behaviour change, proactively seeking new opportunities to champion digital within an organisation.
A proven track record of managing the development of digital media campaigns, including agency management, brief writing and execution.
A keen interest in the creative development of campaigns, and the development of creative executions for a range of digital channels.

Desirable

Previous experience in managing people who work in the social media landscape.
A solid understanding of PR and their relationship to social media marketing.
Experience using Meta Ads Manager, DV360, GA4 and Campaign Manager for reporting purposes.
Exposure to working in a company that runs fully integrated and behavioural change campaigns across the full channel mix.
Excellent communication skills (verbal/writing)
Appreciation of the objectives and activities of Smart Energy GB
Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

About us

Our Challenge

Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).

It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.

We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

Diversity

We have established a robust framework of initiatives dedicated to fostering fairness, representation, and a sense of belonging in our workplace.

We actively welcome applications from underrepresented groups, particularly focusing our recruitment efforts on ethnic minorities, individuals from lower socioeconomic backgrounds, those with disabilities, and diverse gender identities.

We’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA, and IPA’s initiative. As an All In Champion, we place an emphasis on improving the experience and representation of Black, disabled, working-class, women, Asian, and older talent.

We want to make our recruitment practices as inclusive and fair as possible, and as part of that, we have joined the Disability Confident Scheme. We actively advocate for individuals with disabilities ensuring they not only receive support but also have guaranteed interview opportunities if they meet minimum job requirements.

We want our team to reflect the diversity of the wider population. This includes the representation of people from ethnic minorities and lower socio-economic backgrounds. We apply the Rooney Rule to achieve this. Subject to consent, we ensure that at least one candidate from both ethnic minority and lower socio-economic backgrounds, who meet the essential selection criteria for the role, are shortlisted for an interview.

Benefits

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

Competitive pension scheme
25 days annual leave (plus bank holidays)
Gym memberships
Private medical insurance
Annual health check
Annual eye test
Season ticket loan
5 annual volunteer days
£1,000 (net) work anniversary gift
Local discounts with Better Bankside Buzz Offers
Option to buy additional annual leave
Option to take out a personal loan
Cycle to work scheme
Free standard breakfast and healthy snacks provided in the office
An in-house wellbeing programme, Thrive

Thrive

We prioritise creating a supportive workplace. We offer a comprehensive wellbeing program under Thrive, including fitness classes, awareness sessions, guest speakers on specific topics and 1:1 support sessions with a counselling psychologist. Through our employee assistance program, we offer confidential access to financial, medical, and mental health advice for both employees and their families. Our London office includes the 'Thrive Room', a private space for decompressing, meditation, prayer, or for new mothers needing to express milk.

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Thank you for your interest in Smart Energy GB. We are looking for talented people to join us in building the largest and most innovative consumer engagement campaign ever undertaken in Great Britain.

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Privacy

Candidate privacy notice

Introduction
In our information age, it has never been more important for companies to treat people’s personal data with the upmost care. This means having the right processes in place to ensure we are handling data in the right way but also being transparent with you, our team, on what data we hold about you, why and how we look after it.

This Privacy Notice aims to explain just that. Please take time to look through it. The data protection regulations are quite technical. We’ve tried to explain it as best we can (including defining key terms immediately below) but please speak to our People Team if you have any queries or concerns. If they can’t answer your question, they will refer you query to the Operations and Events Manager or the Director of Operations.

Who does this Privacy notice apply to?
This Privacy Notice applies to people who apply to work for or with Smart Energy GB, which includes prospective employees but also other individuals who may provide services to us in any capacity. Whenever we talk about 'staff' we are including all such individuals and prospective, current or former staff in that expression. Similarly, when we talk about 'employment', that covers any kind of engagement with us, even if you are not technically an employee of Smart Energy GB

Contact details
If you have any other general questions about Smart Energy GB’s approach to data protection, please contact the Director of Operations:

Privacy Notice Compliance
Smart Energy GB
The Crane Building
22 Lavington Street
London
SE1 0NZ

smartenergygb.org
[email protected]

You can find our full candidate privacy notice here.

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